As a producer and DJ, Om Unit’s persistent presence in an ever-changing musical landscape has solidified his place as an electronic music pioneer.
Jim Coles took on the mantle of Om Unit in the late 2000s, and since then the English producer has sought to challenge himself and his audience by going beyond the confines of typical genres and styles. In the process, he has found success by striving for a more human and daring approach to connecting styles of electronic music in unique ways.
He has been known to distil and cross-pollinate tropes of breaks, techno, hip-hop, dubstep, ambient, jungle, footwork, and dub into a fluid take on sound system culture and electronic music that sidesteps the pitfalls of genres and pastiche and creates new potentials for exploration and inspiration with many following in his footsteps.