Mark Ian Hoyle[1] (born 12 April 1987),[2] commonly known by his Internet pseudonym LadBaby, is a British graphic designer,[3] lifestyle blogger, and YouTuber from West Bridgford, Nottinghamshire, based in Hemel Hempstead, Hertfordshire.[4][5] His video content focuses on his experiences as a father, and is filmed with his wife, Roxanne. The couple had the Christmas number one on the UK Singles Chart in 2018 and 2019 with the novelty songs "We Built This City" and "I Love Sausage Rolls" respectively.