As a self-titled “mainstream rock kid”, E-Unity spent his teenage years listening to bands like Red Hot Chili Peppers, The Libertines, and the Kooks. It wasn’t until he entered the world of clubbing however, that his curiosity for electronic dance music piqued.
E-unity’s music is a congested melting pot filled with pinches of seasoning from a well-stocked spice rack of sound. Much like the diversity of the UK music scene that has at times been a major influence on him, it’s not hard to hear hints of 2-step in his drum programming, or post-dubstep aesthetics in his bass design.
The scope of E-Unity’s musical prowess was first demonstrated on his previous EP Duo Road, released in 2020. The eerie, ambient, and dark tone of the project weaves through moods, textures, and rhythms to transport you to different worlds.
Tracks such as ‘Not For Me’ – which sounds like your inside the mind of a paranoid, malfunctioning robot– show off his electronic sound design skills, whilst ‘Late Tate Tale’ uses organic sounding percussion and a deep, weighted bassline to teleport you to a tribalistic, ritualistic, ceremonial world.
Despite its more light-hearted tone, BBB<3 still has some serious production behind it. E-unity shows again that he isn’t afraid to blur the lines of contemporary dance music. His unique blend of ambient, hyperpop, latin, hardcore, and post-dubstep sounds create a memorable EP full of catchy vocal chops and bubblegum synth leads.