The album's release on Bingham's own label comes following his departure from Lost Highway Records for his first three albums. His deal with Lost Highway started as an artist development contract that came to an end with Junky Star and Bingham decided to use social-networking sites like Facebook and Twitter to promote his newly recorded materials, like Tomorrowland directly to fans online and at his live shows. In an interview with American Songwriter, Bingham also revealed the label he formed with his wife Anna Axster is designed to allow them to focus more on the creative side of music, rather than the "corporate record world."