The Florist

The Florist

Abby Sage has a voice that demands attention. A tender soul with an observational eye, this pop artist seems able to tap into her innermost feelings, all while helping to express the lives of those around her. An empathetic spirit, she recalls the flamboyant theatre of Florence + The Machine, as well as the hushed intimacy of Clairo. Someone who is rapidly making waves on both sides of the Atlantic, she remains humble and softly spoken, burning with a subtle intensity. Abby’s mother is British, and a visit to London saw her encounter the production team MyRiot. Real names Roy Kerr and Tim Bran, they immediately saw Abby’s incredible potential, and used their experience – garnered from smash hit sessions alongside the likes of Aurora, Halsey, IDER, and Rae Morris – to help her. Relocating to London, she would travel on the tube into the studio each day, watching the crowds rush on and off the carriages, wondering where their lives were leading them. Her incoming The Florist EP represents a real shift, an evolution in her artistry. “I feel like a lot of my favourite artists move from project to project. It’s cool to move between those spaces, so you can compare and contrast as you evolve.” Focussing intensely on her future, Abby Sage is ready to speak directly and eloquently to her audience. A rare, rare talent, she’s the quiet voice that speaks an undiluted truth. “Everyone is in motion, whether they know it or not,” she says. “It’s always there, deep inside of us.”

The Florist

Abby Sage · 1666281600000

Abby Sage has a voice that demands attention. A tender soul with an observational eye, this pop artist seems able to tap into her innermost feelings, all while helping to express the lives of those around her. An empathetic spirit, she recalls the flamboyant theatre of Florence + The Machine, as well as the hushed intimacy of Clairo. Someone who is rapidly making waves on both sides of the Atlantic, she remains humble and softly spoken, burning with a subtle intensity. Abby’s mother is British, and a visit to London saw her encounter the production team MyRiot. Real names Roy Kerr and Tim Bran, they immediately saw Abby’s incredible potential, and used their experience – garnered from smash hit sessions alongside the likes of Aurora, Halsey, IDER, and Rae Morris – to help her. Relocating to London, she would travel on the tube into the studio each day, watching the crowds rush on and off the carriages, wondering where their lives were leading them. Her incoming The Florist EP represents a real shift, an evolution in her artistry. “I feel like a lot of my favourite artists move from project to project. It’s cool to move between those spaces, so you can compare and contrast as you evolve.” Focussing intensely on her future, Abby Sage is ready to speak directly and eloquently to her audience. A rare, rare talent, she’s the quiet voice that speaks an undiluted truth. “Everyone is in motion, whether they know it or not,” she says. “It’s always there, deep inside of us.”

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