ABOUT THE ARTIST / ARTIST BIO Singer-songwriter AKIRA's music focuses on Pinoy street hip hop-rap style and narratives. He does creative collaboration with rappers alike such as Wreckless G, Paulo, and Kakin (of Repablikan). He started his music industry journey in Palawan way back 1999 and continued to grow both as an artist and a musician. His main music influences are Andrew E., Francis M., Denmark, Eminem, Tupac, and Notorius B.I.G. SOCIAL MEDIA URLs FB https://www.facebook.com/Sonnyboyakirapalawan IG https://www.instagram.com/sonnyakirapalawan/ ABOUT THE RELEASE Description of the album / track 1. PANAGINIP (Dream) is a tagalog rap song that is a story based on reality. “REALITY” to the listeners who relate to it, especially the behind the story. The concept of this song is about a situation between a couple with one who loved and did everything for their partner, accepted their mistakes and flaws so that they can make them feel that they're loved only to be left with a scar because of how their partner left them for another person. This story isn't based on experience but on reality that often happens in real life. Yet it can't be considered a bitter song, it just expresses the feelings and events that can possibly happen once you've entered a relationship. 2. Personally I wrote this song based on my observations and experiences and I dedicate this to those people who have great determination when it comes to love. 3. Some of my influencer are: Andrew E., Denmark, Francis M. Ghetto Doggs 1-3 Rap Artist, D12, Wutang clan, Akuma ng Koponan ni Batute and all dongalo family batch 1-3. 4. I've released my new single called “PANAGINIP” under Ivory records, it's my 6th song to be released out of all the songs that I'll be dropping out. I will write as long as I can to express what I want to say and to help people learn through my music. That will also serve as my motivation. RELEASE TIMELINE 1 week before pre-release - posting of teasers and promotional materials September 15, 2022 - Release date September 18, 2022 - YouTube Official Lyric 1 month duration after release - Additional guestings and postings on social media, artist invites KEY MESSAGE Notable things to remember about the artist Panaginip is a collaboration song by AKIRA, Paulo, and Kakin (of Repablikan) which narrates, in street hip hop rap style, the sentiments of a lover who wants to forget the pain and trauma of being ruthlessly betrayed by someone he truly loved before. TARGET AUDIENCE Pinoy street hip hop rap fans, Pinoy rap community, Kalye hip hop playlists listeners, Millennials, Gen-Z, Class C-E MARKETING TIMELINE + BUDGET External promotion (radio, press, TV, etc) Gigs and Events Guestings PR Releases - Online sites, Traditional media Artist’s and Ivory Music and Video’s social media pages postings PROMOTION ACTIVITIES Internally-sourced promotion (social media posting, vlogs, online content, merch, shows, etc) Artist’s and Ivory Music and Video social media pages postings Artist gigs and events guestings Pre Promo Posting of Marketing Materials Posting of Artist’s promotional invites online Teasers with add Pre-save, Pre-add, pre-order link Artist invites posting on artist's social media Ivory Music Social Media Guestings Release Day Available Now! - rollout on all Social Media Song link to stores Official Audio Sustaining Official Lyric Video Stories using fb music + ig music