Coyote Theory big brothers of the Jelly indie pop community, who rose to prominence from a viral hit on TikTok in the early days of the COVID-19 lockdown. Their song "This Side of Paradise" peaked a #17 on the global charts as well as knocking off Cardi B’s, W.A.P. off the Spotify Global Viral Charts and staying in the Top 5 slots for 4 weeks. It became their top streaming song, with over 600M streams globally and over 2B uses on TikTok. They are reminiscent of the early days of indie-pop, in the vein of Passion Pit, MGMT and COIN, and are touching a newer and younger audience. Their music is touching and has a bubbly quality that brings joy to listeners. Their song "This Side of Paradise" had another recent uptick in uses on Tiktok, and led to their song being featured at #18 on the Billboard Top 50 list. "Not Falling In Love Tonight" is about, as the kids might say these days, being a long-term, long-distance, low-commitment, casual boyfriend. Being in a space where you’re open to people, but not sure if you’re ready for more. That moment where you’re living in a state of peace with someone new, but not sure where it goes.