Born and raised in East London, Boy Bleach are made up of two sets of brothers: Lou and Jimi, James and Nick, and their best friend JJ. Rebelling against the manufactured boy-bands that came before them, they united with a shared desire for free-wheeling escapism in a world full of anxiety. Their music tackles these generational anxieties: self-sabotaging thoughts, body image, and the pressure of constantly gunning for greatness.