Produced and mixed by Matt Neighbour (Courtney Barnett, The Avalanches, Matt Corby), Francesca wrote 'Baby Give It Up' after an uncomfortable encounter with a male punter at a festival who wouldn't stop harassing her. As Francesca describes, "I started talking to my friends about it, and soon realised that everyone had gone through similar situations. I wanted to write this song as a message to people who don’t take no for an answer. If someone asks you to stop, then stop."     HIGHLIGHTS: -The song is the follow up to Francesca's well received previous track "Better Person", which was awarded a rare 4.5 star review from Triple J's Richard Kingsmill - one of Australia's most influential music industry figures. -Previous single 'Better Person' was called "An instant classic" by The Music.com.au and "Hauntingly beautiful" by influential blog Pilerats.                 Francesca's previous two singles 'Better Person' and 'Memories' were added to national rotation on Double J. 'Baby Give It Up' is even more immediate, hooky and accessible than these other tracks. -Baby Give It Up' will be supported by east coast tour dates, including launch dates at The Gasometer in Melbourne and Brighton Up Bar in Sydney. -The song's blend of pop, soul, R&B, dance and indie music is completely irresistible and very radio-friendly. It will receive a national radio service via PlayMPE and supporting publicity from boutique indie label Double Drummer (Cousin Tony's Brand New Firebird, Why We Run)