Mankind is facing its greatest challenge but is drowning in APATHY. Ever since the first Homo Sapiens saw the light of day, the problems he has had to face have always been of a local and unitary nature. But the great problems of our time are all global and require a new collective level of consciousness. We all share together this home we call Earth, and we will have to learn together to appreciate it and recognize it for what it is - the air we breathe, the water we drink and the grain we eat. It is precisely the privileged countries, that base their wealth on colonization and exploitation, that have a duty here to demolish these walls of APATHY that this issue raises and to strive together into a new decade of human history.