Rock and Roll Hall of Fame's Michael Carabello of Santana has completed a contemporary music project featuring some the giants of the industry. Carabello who has performed on 178 releases, including Tattoo You by The Rolling Stones, has taken his years of historical collaboration and poured it into his latest recording, Primitive Medicine Part 2, which will drop late Spring. Critics who have sampled a taste believe that this is Carabello's crowning endeavor. Michael Carabello Percussionist and Founding Member of Santana (mcarabello.com) MARKETING PLAN Mike Carabello has a global following because of his iconic work with Santana and his session work on at least 178 recordings and movie soundtracks. He is well regarded on the official Santana Facebook websites which has 7,880,000 fans as well several major Facebook Latin Rock Specific global fan pages. He also has an Instagram following and considering expanding into Tic Tok Prior to the music being released there will be conversations initiated on all of these webpages to inspire curiosity and anticipation for this seminal project. We do have impressive quotes and commentary about the project from major industry insiders and performers. We have a major commitment from Homero Campos President at Campos Radio & Music Consulting, Campos has agreed to play “Soul Sauce” on his 400 Spanish Radio Stations throughout the country. This will break the song worldwide and open up a brand-new market for Carabello's work. Carabello has been nominated to be one of the Grand Marshalls in this year's Puerto Rican day parade (June 2022) in New York City. This is a globally televised event that will showcase his new music via various media and will garner major media coverage. Herald de Paris will run a 4,000-word interview with Carabello; this article will be shared on many websites including Latin Heat Magazine. We expect at least 2 million views. We have firm commitments for publication. Mike has made himself available and is scheduling interviews with PBS radio as well as podcasts; he is working on a TV presentation with a Santana band member. We intend to make available the music to national entertainment writers and musicians, confidant they will be favorable and supportive. As these quotes become available, they will be immediately showcased on New Media, driving digital sales almost in real time. Reviews of Vol 1: "Wow! Totally awesome. Spectacular. Love, love, love it! This wonderful selection of songs come from the vision of the creator of "Singing Winds & Crying Beast", Michael Carabello. Four different dimensions of symmetry, in sound, emotion, passion, and feelings that offers creativity, grace, elegance and mystery." Carlos Santana "Is percussionist Michael Carabello the true inheritor of the deep mojo of his original band Santana? His new solo album, "The Primitive Medicine Sessions Vol.1", brings the essence of that band's unforgettable first three landmark albums into the 21st century. Sweeping together ambient, flamenco, worldbeat and other wildly disparate elements, Carabello fashions a spellbinding concoction that draws from the same well as the band he helped found 50 years ago." Joel Selvin, music critic for the San Francisco Chronicle