jaye is no stranger to pain; perhaps that is why his new love song is overwhelmed by grief. His story began with self-inflicted anguish and loneliness, but recently, he has been exploring happier feelings—though agony still lurks in the shadows. On his new single, “DEJA VU,” jaye pushes past the joy of marriage to imagine life without his wife. A romantic ballad buoyed by string movements, “DEJA VU” picks up where jaye’s debut left off. On his previous single, “TOMORROW,” the Singaporean artist opened up about his dark past with suicidal ideation, which came to a boiling point after having to choose between caring for his aging parents and securing a life with his new spouse. The decision to move out with his wife brought him to the brink of madness, but she pulled him out and ultimately saved him. With that realization, jaye’s love for her ballooned until it began to suffocate him, as he envisioned her death. Grief is all-consuming, and the only way jaye thought to avoid it would be to forget his partner's memory altogether. But this was the woman who irrevocably changed his life for the better, who made him the man he is today—free and alive. Without her, the thoughts of taking his own life would surely return, conjuring the namesake phenomenon of jaye’s new single, which was co-written with Kyle Patrick and co-produced by him and Will Snyder. For the music video, jaye makes light of the idea of “loss,” using a time machine to search through millennia to find his love, played by his real-life partner. The video was conceptualized and directed by bless7up;the team was also responsible for the Joker homage on “TOMORROW,” which was a top trend on YouTube in southeast Asia, landed on the Top 20 Music Charts Singapore, and earned 500k views in its first month. jaye is intimately familiar with his demons and has vowed to give back to those battling their own. All merch proceeds from “DEJA VU” will benefit the ​Alzheimer’s Disease Association​, an organization dedicated to improving caregiving for dementia patients; proceeds from “TOMORROW” were donated to ​Samaritans of Singapore​, a suicide prevention non-profit group. He began his music career in a folk-rock duo in his home country, then fronted a Japan-based funk group before he became a DJ for an X-Factor finalist. Then after his return to Singapore, he earned over a million streams and landed on the Spotify viral charts as THE AZN SEN$ATION. Now his worldview is clearer and though he still struggles, the support from his wife is all he needs to see the light.